Completely focused on look and feel to enhance positive associations between the product and user
Create Design Language
Working closely with Wireframe Artists, our Visual Designers start creating the design language.
Our Visual Design team begins by adding aesthetics to wireframes.
Keeping in mind brand identity details, our designers hold a small discussion on color palette though it all depends on the industry we are designing the software for.
Our Visual designer comes up with different design directions of the same wireframe.
This is an iterative process and mockups go through several changes. We take help of screen share meetings to quickly review design elements which are harder to explain in words via emails.
Design Iterations
All the visual designs are placed on a password protected extranet with details of what all is revised in each iteration.
Design Deliverable – UI Kit
Creating design library of approved design language.
